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Growing Smart Communities


Looking Up in a Down Market: Effective Marketing Strategies for Cohousing

With Neshama Abraham

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Workshop Overview:
The Cohousing Model of intentional community is based on the principles of cooperation and connection among people who live in close proximity as neighbors. One experienced developer/land owner recently said: "Cohousing is the only solution I think could work in this economic climate." For developers and builders, cohousing offers an added value that can distinguish it from any other real estate project. For community members, cohousing provides an unparalleled LIFESTYLE.

Neshama's firm, Abraham, Paiss & Associates has expertise in developing media campaigns to launch new products and help educate the media and target audiences about renewable energy, local food production, low carbon transportation choices, organic products, and living a more sustainable lifestyle. Her public relations programs produce positive feature stories that help increase product name recognition, build customer demand, and attract investors and funding.

As those who know the social, economic, and environmental values of cohousing, it is up to us to use effective communication vehicles and inter-active events that expose potential community members to these benefits. We are offering a way of life that is more meaningful and nurturing, safer, more resilient and more sustainable than the social isolation most families and people of all ages experience daily in their homes alone.

Deliverables:
This double workshop session Cohousing Marketing and Sales Workshop will provide attendees with practical tools to help you reach target home and lot buyers. You will leave with:
  • Well-crafted message points you can customize
  • Effective techniques to get media coverage of your project
  • Sample printed press material and marketing pieces from other projects across the U.S.
  • Tools to access quickly if a potential community member has the financial ability to buy a lot or home and be a good fit for your project.
The workshop structure will include both lecture and case studies of successful cohousing marketing and sales programs, plus you will have an opportunity to present the specific challenges your community is experiencing to gain feedback and ideas for immediate implementation.

In the afternoon, the presenter will also offer a session in a "doctor is in" format for any group or individual wanting one-on-one time.




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